When consumers pay for medicine themselves, saving insurance for the big things, and doctors deal directly with consumers, doctors begin to compete. They start posting prices and work to keep them low.
And consumers gain more control of their health care. Instead of governments and insurance companies deciding for patients, patients decide.
Competition gives consumers more choices. And choice gives them power. Remember that when you hear a politician promise to make health case accessible and affordable through the force of government.
The free market. What a concept!